MAKING A DIFFERENCE
Green Citizens will Change How We Consume
Gen Z believe a better world is possible. To win their hearts, companies need to highlight their efforts to be good global citizens and demonstrate their commitment to societal challenges including sustainability, climate change and hunger.
Not only must companies have strong ethics, they have to demonstrate they take action consistent with their ethics and values, and this action must be front and center of their brand for prospective Gen Z buyers and to see.
Gen Z’s environmental concerns, as well as their willingness to divert from longstanding consumer habits, seem to offer promise of a generational shift. The oldest members of Generation Z are making more shopping decisions based on sustainable retail practices.
Generation Z prefer to buy from sustainable brands and also the most willing group to pay more for sustainable products.
To learn more about Gen Z and how to use social impact to reach them, connect with us.