marketing to generation z
Marketing to Generation Z is a huge business opportunity. This large group of younger consumers is a diverse and powerful group.
Knowing where to reach them and what content they enjoy is critical in creating new customers with this younger demographic.
At Zoomer Marketing we’ll show you how to create valuable relationships with them now that can continue they grow and age.
Gen Z represents 40% of consumers in the U.S. with $143 billion in spending power.
Born between 1997-2012, Gen Z are between 8-23 and are estimated to soon become the largest US consumer population.
Gen Z are worldy with a keen desire to protect the planet. They make purchases when their values are matched by a companies mission.
Gen Z are a creative bunch and utilize video and other digital design tools to self-publish and promote themselves.
Gen Z like seamless & cashless purchasing. They also heavily influence their Gen X parents' buying decisions.
Gen Z are dialoguers who look for truth and don't define themselves in only one way. Engage them with your company to co-create and share your content.
Gen Z have been digitally connected their entire lives and are experts at navigating and filtering through online content.