Gen Z represents 40% of consumers in the U.S. with $143 billion in spending power.
Born between 1997-2012, Gen Z are between 8-23 and are estimated to soon become the largest US consumer population.
Gen Z are worldy with a keen desire to protect the planet. They make purchases when their values are matched by a companies mission.
Gen Z are a creative bunch and utilize video and other digital design tools to self-publish and promote themselves.
Gen Z like seamless & cashless purchasing. They also heavily influence their Gen X parents' buying decisions.
Gen Z are dialoguers who look for truth and don't define themselves in only one way. Engage them with your company to co-create and share your content.
Gen Z have been digitally connected their entire lives and are experts at navigating and filtering through online content.