Do you know how to drive Boomers to your business? The Baby Boom generation are now becoming seniors at a rapid pace.10,000 Americans are turning 65 every day. What is your company’s strategy to attract this growing wave of older consumers? Here are some ideas to get you going –
TOP tips to drive older consumers
to your business –
By Elisa Wilson Prashad, Senior Marketing Strategist, of Toronto-based Zoomer Marketing Inc.
1. SPEAK THEIR LANGUANGE –
What is a ‘Senior Boomer’? Today’s seniors are active and not at all as frail as previous generations. This as we know is due in large part to better medical care, improved overall health, and advancements in new drugs and disease prevention. These new healthy 'Senior Boomers’ whole-heartedly reject negative stereotypes of aging. Companies need to be vigilant in the way they use language so as to empower this group and avoid turning off potential older customers.
2. KNOW WHERE THEY’RE COMING FROM - Boomers are worldly, rich in life experience aswell as financially. They possess sizeable amounts of disposable income, they are astute life-long consumers and they are looking for the right avenues in which to spend it.
This generation of ‘hippies from the 60’s’, have challenged cultural norms throughout their life. They are now breaking down the stereotypes of aging in Western society. Think about tapping into offering unique experiences to
win Boomers over. There’s a good chance you will also retain them as loyal clients.
3. ONE SIZE DOES NOT FIT ALL– Boomers are a diverse group, all with individual interests, hobbies and convictions. That being said, there are commonalities of this age cohort that once understood, can be used to best target them. As a niche agency that helps businesses succeed with the 65+, Zoomer Marketing creates strategic outreach with a deep understanding of unique psychogenic and physiological issues that are important when selling to this older demographic.
4. YES, THEY ARE ONLINE – Seniors today spend more time on the internet then their ‘wired’ grandchildren. Do you know what the viewing habits of Boomers online are? This is key to winning them over to your business.
Have you thought about how your business will effectively target Boomers in 2014? Zoomer Marketing offers proven success in strategic outreach in a variety of media platforms to create maximum effectiveness and ROI. Visit their website at www.zoomermarketing.com and book a complimentary initial consultation to help your business grow its Boomer customers.
Elisa Wilson Prashad is the
Senior Marketing Strategist
for Zoomer Marketing Inc.
Contact us to book a complimentary evaluation to see
how Zoomer Marketing can grow your older client base.
Zoomer Marketing Inc. Incorporated in November 2004